Creative Content

Blog posts : "Branded Content"

Canada Post Community Foundation Official First Day Covers 2017


Probably my favourite of all of these covers I've written over the past dozen or so year since I got to speak in the voice of a cat. Designed by Andrew Lewis. CatsDetails

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Farm Boy Inserts

Holiday inspired content. Designed by greenmelon inc.




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Qlik ebooks

Ebooks for a PA-based analytics platform provider. Design via Demand Spring.

Qlik Improving Sales Performance eBook Revised FinalQlik Improving Sales Performance eBook Revised Final

Qlik CRM vs ANALYTICS ebook Revised Oct 19Qlik CRM vs ANALYTICS ebook Revised Oct 19

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Print ad and newsletters for a luxury shoe retailer.

Design by Greenmelon Inc.

SoleaNewsletter solea_style_mar233


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Empress of Ireland 100th Anniversary Collection

A featured collectible for Canada Post. I wrote both the book (downloadable here) and the packaging.




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Superman Details story

A branded content article on what will be one of the most popular stamps of 2013.

Superman Stamp cover

Superman Stamp Story

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Metro Wrap

Pure retail romance copy for the relaunch of a Toronto-area Metro store.


Metro 704 Wrap Metro cover

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"Meet the Rushforths" video

Script for this intimate look at the staff at Rushforth Real Estate. Produced by Jimm Fox at One Market Media. Plus a second video looking at the customer experience they offer.

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Details, Summer 2013

Some stories from the July/August issue of Details magazine.

13282 Details XXII N3-1 P1-17


13282 Details XXII N3-1 P1-17

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Canada Post Official First Day Covers

A collection of Official First Day Covers featuring my interpretive content writing.




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Farm Boy Songs

Sung by the animatronics in Farm Boy stores, I wrote and co-produced these songs several years ago--but they're finally available on YouTube. One of my all time favourite projects.

Nothing Rhymes With Oranges 

Proud to Be a Farm Boy 

Five Times a Day 

Salad Days 


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Randall's distinctions magazine

Inaugural issue of distinctions, a branded content publication for an Ottawa home decor chain. Designed by Greenmelon Design Inc.



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Details XXI, Issue 4

All branded editorial content for this issue of Canada Post's details.



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Farm Boy "Ribs" Advertorial

An advertorial on the Farm Boy line of ribs, which appeared in the Ottawa Citizen for the Place D'Orleans store opening.


Let Farm Boy help you "bone-up"on your BBQ rib know-how

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Details XXI, Issue 3

Stories from the July-September 2012 issue of Details.

Details Vol XXI stories

Titanic Collector Set

RMS Titanic Collector's set with book length story. Featured on "Canada A.M." (April 5, 2012)


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Details Magazine, Vol 21, Issue 2

Stories and ads for Details magazine, Canada Post's stamp collecting magazine.


Details Vol XXI, No 2 Part I

Details Vol XXI, No 2 Part II

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Details Magazine (XX1, Vol 1)

Branded content on Canada stamps.

Details Vol XXI, No 1_Fafard

Details Vol XXI, No 1_QEII

Miss Supertest III collectible kit

I provided the copy for this collectible folder, as well as the official first day cover and stamp booklet.

Design by Ivan Novotny, Taylor|Sprules.



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Details magazine (2011)

20 Blog Posts