Creative Content

Blog posts : "Branded Content"

Farm Boy Inserts

October 28, 2015

Holiday inspired content. Designed by greenmelon inc.




Read more

Qlik ebooks

October 28, 2015

Ebooks for a PA-based analytics platform provider. Design via Demand Spring.

Qlik Improving Sales Performance eBook Revised FinalQlik Improving Sales Performance eBook Revised Final

Qlik CRM vs ANALYTICS ebook Revised Oct 19Qlik CRM vs ANALYTICS ebook Revised Oct 19

Read more


April 18, 2015

Print ad and newsletters for a luxury shoe retailer.

Design by Greenmelon Inc.

SoleaNewsletter solea_style_mar233


Read more

Empress of Ireland 100th Anniversary Collection

July 17, 2014

A featured collectible for Canada Post. I wrote both the book (downloadable here) and the packaging.




Read more

Superman Details story

August 31, 2013

A branded content article on what will be one of the most popular stamps of 2013.

Superman Stamp cover

Superman Stamp Story

Read more

Metro Wrap

August 23, 2013

Pure retail romance copy for the relaunch of a Toronto-area Metro store.


Metro 704 Wrap Metro cover

Read more

"Meet the Rushforths" video

August 17, 2013

Script for this intimate look at the staff at Rushforth Real Estate. Produced by Jimm Fox at One Market Media. Plus a second video looking at the customer experience they offer.

Read more

Details, Summer 2013

July 1, 2013

Some stories from the July/August issue of Details magazine.

13282 Details XXII N3-1 P1-17


13282 Details XXII N3-1 P1-17

Read more

Canada Post Official First Day Covers

May 31, 2013

A collection of Official First Day Covers featuring my interpretive content writing.




Read more

Farm Boy Songs

December 19, 2012

Sung by the animatronics in Farm Boy stores, I wrote and co-produced these songs several years ago--but they're finally available on YouTube. One of my all time favourite projects.

Nothing Rhymes With Oranges 

Proud to Be a Farm Boy 

Five Times a Day 

Salad Days 


Read more

Randall's distinctions magazine

October 1, 2012

Inaugural issue of distinctions, a branded content publication for an Ottawa home decor chain. Designed by Greenmelon Design Inc.



Read more

Details XXI, Issue 4

September 25, 2012

All branded editorial content for this issue of Canada Post's details.



Read more

Farm Boy "Ribs" Advertorial

July 28, 2012

An advertorial on the Farm Boy line of ribs, which appeared in the Ottawa Citizen for the Place D'Orleans store opening.


Let Farm Boy help you "bone-up"on your BBQ rib know-how

Read more

Details XXI, Issue 3

June 23, 2012

Stories from the July-September 2012 issue of Details.

Details Vol XXI stories

Titanic Collector Set

April 5, 2012

RMS Titanic Collector's set with book length story. Featured on "Canada A.M." (April 5, 2012)


Read more

Details Magazine, Vol 21, Issue 2

March 21, 2012

Stories and ads for Details magazine, Canada Post's stamp collecting magazine.


Details Vol XXI, No 2 Part I

Details Vol XXI, No 2 Part II

Read more

Details Magazine (XX1, Vol 1)

January 15, 2012

Branded content on Canada stamps.

Details Vol XXI, No 1_Fafard

Details Vol XXI, No 1_QEII

Miss Supertest III collectible kit

August 7, 2011

I provided the copy for this collectible folder, as well as the official first day cover and stamp booklet.

Design by Ivan Novotny, Taylor|Sprules.



Read more

Details magazine (2011)

August 7, 2011

Details Magazine (April-June 2011)

March 23, 2011

Canada Post's branded content for stamp collectors and philatelists. As contributing writer, I wrote all the articles and editorial content for this issue.

Read more

20 Blog Posts