Menu

SEED

Creative Content

Blog posts : "Branded Content"

2011 Costco Catalogue

Branded content/copy for the product section and membership marketing pages for the 2011 Costco Catalogue.

West_COVER-V7-FINAL small
West_NAT-V7-FINAL small
West_FOOD-V7-FINAL small

Read more

Tubman Funeral Homes

Details Magazine (Jan-March 2011)

Canada Post's branded content for stamp collectors and philatelists. As contributing writer, I wrote all the articles and editorial content in this issue.

Details, Vol XX, No 2, Spring 2011

Farm Boy "From the Pantry"

Canadian Stamp Collecting Facebook Page

An example of how to use social media--in this case, a Facebook page--to inform and strengthen a niche community--in this case those who collect Canadian stamps.

Josh Batley website

Website content for a west Ottawa real estate representative, including value-added information for buyers and sellers. Design and development by BV02.

Farm Boy eBulletins

Newsletters!!!

WorldExchangeSpring

WorldExchangeFall

WorldExchangeChristmas

metlife

From a time when what is now known as "branded content" was called "advertorial" writing. No matter what term you use, it's a way for companies to provide information of value to their audience, create awareness, strengthen loy…

Read more

Johnny Beeware Children's Website

Farm Boy Flyer

FBFlyer

Over the past 14 years, I've written for Farm Boy with three agencies. Now they're a direct client. This is some of the early work from Those Guys Advertising.

Read more

Loeb Cheese

LoebCheese

Consumer education pieces for Loeb/Provigo.

Loeb Bread

LoebBread

Consumer education piece on various types of bread.

Loeb Potatoes

LoebPotato

Flyer for various kinds of potatoes. If you want to know why NOT to use a russet for mashed potatoes, just ask.

Farm Boy Bags

FBbags

Communicate every way you can! The bread bags told the story of bread history while the larger bag doubled as a flyer/coupon and was a huge success. As a bonus, it got picked up by Communication Arts. Design by Robert Smith, then of Storm, now of Greenmelon Inc.

Read more

Farm Boy Summer Flyer

EMC Wrap-2-FINAL-screen

Produced by EMC Newspapers, this wrap was one of series that was distributed with the local Kanata paper. Wonderful opportunity to do branded content.

Canada Post Style

CPStyle

I can't think of anything duller than a dress code. But turn it into a fashion magazine and there's a far better chance it will get read.

16 Blog Posts