Creative Content

Blog posts : "Branded Content"

2011 Costco Catalogue

March 23, 2011

Branded content/copy for the product section and membership marketing pages for the 2011 Costco Catalogue.

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Tubman Funeral Homes

February 25, 2011

Details Magazine (Jan-March 2011)

December 14, 2010

Canada Post's branded content for stamp collectors and philatelists. As contributing writer, I wrote all the articles and editorial content in this issue.

Details, Vol XX, No 2, Spring 2011

Farm Boy "From the Pantry"

December 11, 2010

Canadian Stamp Collecting Facebook Page

August 17, 2010

An example of how to use social media--in this case, a Facebook page--to inform and strengthen a niche community--in this case those who collect Canadian stamps.

Josh Batley website

April 13, 2010

Website content for a west Ottawa real estate representative, including value-added information for buyers and sellers. Design and development by BV02.

Farm Boy eBulletins

November 20, 2009


October 31, 2009





From a time when what is now known as "branded content" was called "advertorial" writing. No matter what term you use, it's a way for companies to provide information of value to their audience, create awareness, strengthen loy…

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Johnny Beeware Children's Website

October 28, 2009

Farm Boy Flyer

September 7, 2009


Over the past 14 years, I've written for Farm Boy with three agencies. Now they're a direct client. This is some of the early work from Those Guys Advertising.

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Loeb Cheese

September 6, 2009


Consumer education pieces for Loeb/Provigo.

Loeb Bread

September 6, 2009


Consumer education piece on various types of bread.

Loeb Potatoes

September 6, 2009


Flyer for various kinds of potatoes. If you want to know why NOT to use a russet for mashed potatoes, just ask.

Farm Boy Bags

September 6, 2009


Communicate every way you can! The bread bags told the story of bread history while the larger bag doubled as a flyer/coupon and was a huge success. As a bonus, it got picked up by Communication Arts. Design by Robert Smith, then of Storm, now of Greenmelon Inc.

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Farm Boy Summer Flyer

September 6, 2009

EMC Wrap-2-FINAL-screen

Produced by EMC Newspapers, this wrap was one of series that was distributed with the local Kanata paper. Wonderful opportunity to do branded content.

Canada Post Style

September 6, 2009


I can't think of anything duller than a dress code. But turn it into a fashion magazine and there's a far better chance it will get read.

16 Blog Posts