Creative Content

Blog posts : "Branded Content"

2011 Costco Catalogue

Branded content/copy for the product section and membership marketing pages for the 2011 Costco Catalogue.

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Tubman Funeral Homes

Details Magazine (Jan-March 2011)

Canada Post's branded content for stamp collectors and philatelists. As contributing writer, I wrote all the articles and editorial content in this issue.

Details, Vol XX, No 2, Spring 2011

Farm Boy "From the Pantry"

Canadian Stamp Collecting Facebook Page

An example of how to use social media--in this case, a Facebook page--to inform and strengthen a niche community--in this case those who collect Canadian stamps.

Josh Batley website

Website content for a west Ottawa real estate representative, including value-added information for buyers and sellers. Design and development by BV02.

Farm Boy eBulletins






From a time when what is now known as "branded content" was called "advertorial" writing. No matter what term you use, it's a way for companies to provide information of value to their audience, create awareness, strengthen loy…

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Johnny Beeware Children's Website

Farm Boy Flyer


Over the past 14 years, I've written for Farm Boy with three agencies. Now they're a direct client. This is some of the early work from Those Guys Advertising.

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Loeb Cheese


Consumer education pieces for Loeb/Provigo.

Loeb Bread


Consumer education piece on various types of bread.

Loeb Potatoes


Flyer for various kinds of potatoes. If you want to know why NOT to use a russet for mashed potatoes, just ask.

Farm Boy Bags


Communicate every way you can! The bread bags told the story of bread history while the larger bag doubled as a flyer/coupon and was a huge success. As a bonus, it got picked up by Communication Arts. Design by Robert Smith, then of Storm, now of Greenmelon Inc.

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Farm Boy Summer Flyer

EMC Wrap-2-FINAL-screen

Produced by EMC Newspapers, this wrap was one of series that was distributed with the local Kanata paper. Wonderful opportunity to do branded content.

Canada Post Style


I can't think of anything duller than a dress code. But turn it into a fashion magazine and there's a far better chance it will get read.

16 Blog Posts