Creative Content

Blog posts : "Retail"

Farm Boy Fresh Coffee

December 11, 2010

Ads for new coffee concept launch.

EMC Ad-Coffee-13-4-FINAL

EMC Ad-Coffee-1-1-FINAL

Farm Boy BBQ Campaign

September 12, 2010

This four-ad campaign was created for Farm Boy's 2010 Summer Barbecue Season.

Farm Boy Cherry Pie

January 1, 2010

A lot of retail writing is fast and fairly straightforward -- but every now and then, I get to have some fun with it.

From the Pantry-cherrypie


Read more

Costco Fall Membership Campaign

November 18, 2009



Leave behind


An integrated, multi-piece campaign to create awareness and increase sales of Costco memberships, particularly at large workplaces.

Read more

Campbell Ford Ads

October 31, 2009


Oldies, but fun pieces that remind us of a time when companies had the luxury of running creative awareness ads. Creative direction by Patrick Arbour, then president and creative director of Those Guys Advertising.

Read more

Farm Boy E-Bulletin

October 28, 2009

Farm Boy Product P.O.P

September 30, 2009

Lemon Garlic-FINAL

Not a lot of copy, but a good example of how to lead customers off the street, into your store and to a specific product—in just 10 words.

iStyle tee-shirt box

September 29, 2009

Men - iRock

Packaging for the iStyle product line. Designed by greenmelon inc., and co-written with creative director Robert Smith.

Social Media: Giant Tiger Facebook Page

September 27, 2009


Structure, concept and corporate copy for a retail Facebook page targeted to teens and tweens.

Read more

Costco Movie Membership Email

September 8, 2009


An email flyer for a Costco membership promotion.

Costco Amex Mailer

September 8, 2009


A membership mailer for Costco Canada.

Love and Romance Ads

September 7, 2009


A sex toy chain. A hockey strike. There's really nothing else to say. Developed with Robert Smith, Greenmelon Inc.

Johnny Fedoras Restaurant

September 6, 2009


In addition to writing all the menus for this great suburban Toronto restaurant, I also came up with most of the names for the dishes as well.

Greenmelon Product Website

September 6, 2009


Mock case studies created to showcase Greenmelon's product/licensing offerings. All products and site designed by Robert Smith.

Farm Boy Kanata Mailer/Flyer

September 6, 2009


Mixing "Farm" culture with technology of the theme of the launch of the first Farm Boy store in Kanata. In addition to this mailer, there was a print campaign, radio and much more using this creative. There was such a crowd at the launch, they had to call the cops -- so job well …

Read more

Farm Boy Ad

September 6, 2009

Taste of Sum-EMC AD-FINAL

Part of Farm Boy's summer marketing campaign focusing on BBQ season.

16 Blog Posts