Creative Content

Blog posts : "Retail"

Farm Boy Fresh Coffee

Ads for new coffee concept launch.

EMC Ad-Coffee-13-4-FINAL

EMC Ad-Coffee-1-1-FINAL

Farm Boy BBQ Campaign

This four-ad campaign was created for Farm Boy's 2010 Summer Barbecue Season.

Farm Boy Cherry Pie

A lot of retail writing is fast and fairly straightforward -- but every now and then, I get to have some fun with it.

From the Pantry-cherrypie


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Costco Fall Membership Campaign



Leave behind


An integrated, multi-piece campaign to create awareness and increase sales of Costco memberships, particularly at large workplaces.

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Campbell Ford Ads


Oldies, but fun pieces that remind us of a time when companies had the luxury of running creative awareness ads. Creative direction by Patrick Arbour, then president and creative director of Those Guys Advertising.

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Farm Boy E-Bulletin

Farm Boy Product P.O.P

Lemon Garlic-FINAL

Not a lot of copy, but a good example of how to lead customers off the street, into your store and to a specific product—in just 10 words.

iStyle tee-shirt box

Men - iRock

Packaging for the iStyle product line. Designed by greenmelon inc., and co-written with creative director Robert Smith.

Social Media: Giant Tiger Facebook Page


Structure, concept and corporate copy for a retail Facebook page targeted to teens and tweens.

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Costco Movie Membership Email


An email flyer for a Costco membership promotion.

Costco Amex Mailer


A membership mailer for Costco Canada.

Love and Romance Ads


A sex toy chain. A hockey strike. There's really nothing else to say. Developed with Robert Smith, Greenmelon Inc.

Johnny Fedoras Restaurant


In addition to writing all the menus for this great suburban Toronto restaurant, I also came up with most of the names for the dishes as well.

Greenmelon Product Website


Mock case studies created to showcase Greenmelon's product/licensing offerings. All products and site designed by Robert Smith.

Farm Boy Kanata Mailer/Flyer


Mixing "Farm" culture with technology of the theme of the launch of the first Farm Boy store in Kanata. In addition to this mailer, there was a print campaign, radio and much more using this creative. There was such a crowd at the launch, they had to call the cops -- so job well …

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Farm Boy Ad

Taste of Sum-EMC AD-FINAL

Part of Farm Boy's summer marketing campaign focusing on BBQ season.

16 Blog Posts